Pay Per Click Advertising
Do You Want To Get In Front Of The Right Consumers?
PPC is one of the most effective ways to increase online sales, but it can also be challenging. That’s why we work with our clients to create personalized PPC campaigns that meet their unique needs. We offer a range of solutions to help our clients raise their conversion rates and increase their revenue. Learn more about our PPC advertising services!
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Our Pay Per Click Services
Advertising on Google & Bing Search Engines is a Powerful Internet Marketing Strategy. It is the best way to Drive Targeted Traffic & High-Quality Prospects to your Business. So if you are looking to attract new visitors to your Website, Grow your Online Sales & get the Phone Ringing Quickly, then let us run a Solid Campaign tailored for your Business. Call us if you have any questions.
Google & Bing Paid Search Ads
Please bring your business to the first page of search results with our Paid Search Advertising Services! Whether you’re a small or enterprise business, we’ll create an effective plan that fits your budget. Plus, we handle the entire process—from keyword research and audience targeting to building ads and consuming data from Google AdWords reports.
Google Display Ads
We help businesses create remarketing ads that appear on Google Display Network sites across the web. These ads are designed to reach people who have already visited your website or used your mobile app and can be targeted based on demographics like age, gender, location, and interests.
With our Google display ad management service, we’ll help you target customers who might not have converted into a customer yet by showing them relevant text ads in their search results or across the web using remarketing lists for search ads (RLSA).
Google Shopping Ads
With Google Shopping Ads, you can deliver your products to a wide audience of potential customers across dozens of Google properties without spending more money. You only pay for the clicks that lead to conversions–meaning if they don’t buy something from you after clicking on your ad, it doesn’t cost you a dime!
Increase conversion value with an advertisement that travels across screens and formats: browse for relevant items on desktop or mobile devices, watch related YouTube videos, shop at nearby stores while looking through Google Maps. There are plenty of opportunities to set up successful campaigns every time without breaking out the credit card. Get started today and bring shoppers into your showroom!
Google/Bing Ads Plans & Pricing
For ad accounts with a budget of $20,000 per month or greater, please contact your account manager for pricing.
Included in Every Campaign
Complete Setup
We do an extensive Setup Process to guarantee the success of your Google / Bing Campaigns including but not limited to:
Monthly Services
ARE YOU READY
TO INVEST IN THE FUTURE OF YOUR BUSINESS?
You can request a Free Proposal and Demo of our services to see if it’s the right fit for your business.
Results-Driven Campaigns!
Paid Search Services
The Right Message At The Right Time
Paid Advertising will deliver for your local Business by targeting people with the type of messaging that will get them to click on your Advertisement. If you want quick results for your business then contact us today to get started on your PPC Campaign. We strive to be the best Marketing Agency for all our clients.
Ready To Invest In The Future Of Your Business?
Google/Bing Ads Frequently Asked Questions
How long will it take to build my campaign?
Your Google & Bing Campaigns will take about 1 week to build and prepare.
How will I receive my leads?
We will set up an email where you will receive all notifications. If you purchased the Call Tracking Service, you would see all of the Leads on the Call Tracking Dashboard.
What is Intelligent Budget & Bid Placing?
Our team will gather the necessary data and metrics to adjust the bidding and optimize your campaign based on the best-performing days of the week, hours of the day, etc. This will save you money on ad spend while increasing the number of leads.
Do you need access to my business account?
Yes, we will need an administrator login account to your Google Adwords and Bing Account.
Will I get reports?
Absolutely, not only will you get monthly reports, but you will also have access to your own dashboard to view your campaign metrics. We will also send you an email every time we complete a task.
Does this package include a Landing Page?
No, but we can send your traffic directly to your Website. You can also purchase a Landing Page Design on our Website Services page.
What Is PPC Advertising?
Pay-per-click advertising is an online advertising method used to direct traffic to websites. The advertiser (business) only pays the publisher (an advertising platform) when the person clicks on the advertisement. Advertisers like Google Ads use a bidding system to determine who will pay for a slot on an ad and what amount of time the ad will stay on the web page.
Publishers add content to their web pages, display networks or search engines, and bid on advertisers’ content keywords; the publisher then displays targeted advertising related to that keyword/s and pays the host site whenever someone clicks on the ad.
How Does PPC Advertising Work?
After the display ads or search ads are shown, the users will have to click on it to the publisher’s site. The users will have already chosen keywords potential customers will use to find the information they are searching for.
Pay-per-click advertising platforms’ main benefit is that the advertiser can target a specific audience with personalized ads, change the ad text based on customer responses, and measure statistics such as click-through rate.
Who are the beneficiaries of PPC advertising?
Advertisers benefit because it is cost-effective and very efficient. A company can quickly test hundreds of advertising campaigns in minutes using a single system like Google Adwords. They can track who is clicking on their ads, how many times someone clicks on the ad, and the amount of time someone spends on the site. This info will provide the conversion rates of all PPC campaigns.
Since these ads are served at a specific URL for a set period of time, the advertiser can calculate costs per click and estimate the amount of time they spend on their website.
How is PPC advertising profitable?
The answer is relatively simple: you pay the host website a predetermined amount, known as a PPC bid, when someone clicks on your ad. If the bid is higher than your cost per click, you get a lot of traffic, which means more sales. But if the bid is lower than your cost per click, you may not receive as much traffic, resulting in as many new sales.
How is Pay Per Click Advertising Used?
When a company wants to promote their products or services, they bid on keywords related to the products and services they want to market. If someone clicks on your advertisement, you will have to pay some money based on how many times someone clicked on your ad.
The more clicks your ad gets, the higher your ad will appear in search results. As mentioned, the more clicks it receives, the higher your ad will show up in search results, and the more likely someone is to click on your ad and make a purchase. This is one of the advantages of pay-per-click advertising campaigns.
Improving Campaigns With Negative Keywords
Negative keywords can be added alongside the positive terms to help remove unqualified traffic. For instance, looking for a “free coffee” doesn’t want to buy it. Adding “free” as a negative keyword, the advertiser’s ad won’t show when a query containing this term is typed. Words related to “bargain” or “cheap” can create the right negative keywords for a company selling high-end products.
Understand The Campaigns Quality Score
Based on your clickthrough rate (CTR) measured against the average CTR of ads in that position, this is the rating that search engines give your ad based on the relevance of your keywords, the quality of your landing page, and your past performance on the SERP.
Search Engine Marketing (SEM)
All forms of digital advertising are intended to rank for a target keyword, which can be done in various ways. Search Engine Marketing (SEM) refers to any (paid or unpaid) digital marketing performed on a search engine, such as Google, Yahoo, or Bing.
SEM is an umbrella term covering paid advertising and search engine optimization, i.e., the organic ranking of keywords. It’s important to note that not all PPCs on social media search engines have PPC ads, too (think: Facebook Ads).
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