Pay Per Click Advertising
Get In Front Of Potential Consumers.
PPC is one of the most effective ways to increase online sales, but it can also be challenging. That’s why we work with our clients to create personalized PPC campaigns that meet their unique needs. We offer a range of solutions to help our clients raise their conversion rates and increase their revenue. Learn more about our PPC advertising services!
GOOGLE & BING PPC PACKAGES
Advertising on Google & Bing Search Engines is a Powerful Internet Marketing Strategy. It is the best way to Drive Targeted Traffic & High-Quality Prospects to your Business. So if you are looking to attract new visitors to your Website, Grow your Online Sales & get the Phone Ringing Quickly, then let us run a Solid Campaign tailored for your Business. Call us if you have any questions.
Google/Bing Ads Plans & Pricing
ESSENTIALS
$995/month
+ $699 setup fee
STANDARD
$1395/month
+ $699 setup fee
ULTRA
$2595/month
+ $699 setup fee
ELITE
$4995/month
+ $699 setup fee
For ad accounts with a budget of $20,000 per month or greater, please contact your account manager for pricing.
Included in Every Campaign
Complete Setup
We do an extensive Setup Process to guarantee the success of your Google / Bing Campaigns including but not limited to:
Campaign Strategy
Keyword Research
Competitor Research
Tracking Code Setup & Installation
Campaign Creation
Campaign Quality Assurance
Campaign Presentation
Campaign Launch
Post Launch Checkpoints
Eliminate Irrelevant Traffic
Enhance Strategy
Dashboard Setup
Monthly Services
Campaign Audit
Intelligent Budget Pacing
Intelligent Bid Pacing
Keyword Expansion & Cleanup
Quality Score Management
Performance-Based Bid Management
Ad Copy A/B Testing
Keyword A/B Testing
Competitor Benchmarking & Research
Mobile Strategy Management
Increasing Click-Through Rate
Decreasing Cost Per Click
Decreasing Cost Per Conversion
Monthly Progress Report
Dashboard Access
ARE YOU READY
TO INVEST IN THE FUTURE OF YOUR BUSINESS?
You can request a Free Proposal and Demo of our services to see if it’s the right fit for your business.
Results-Driven Campaigns!
Paid Search Services
Keywords
Our Advertising team will help you find the best keywords to use in your Campaign. We will evaluate competitors, audience & demographics of your potential customers/clients.
Strategy
Our Team will use our past experience and effective research to create the right plan for your business. We will create a strong strategy with testing capabilities for a successful campaign.
Implementation
You will have an entire team that will look at your campaign and makes any recommendations before we do a final launch. Making sure that all of the components are in place.
Analytics
Your PPC Campaign will be monitored on a daily basis so that we can fine-tune it along the way. We will evaluate the traffic, time of day, AB Testing, and more in order to get the ultimate results.
Reports
You get 2DaMax Monthly PPC Reports sent to your email. These reports are designed so that they are easy to understand. We will set up a time to go over the report to answer any questions.
Customer Service
You will have a dedicated account manager that is available to answer any questions that you may have. We want you to understand how your marketing dollars are being spent.
The Right Message At The Right Time
Paid Advertising will deliver for your local Business by targeting people with the type of messaging that will get them to click on your Advertisement. If you want quick results for your business then contact us today to get started on your PPC Campaign. We strive to be the best Marketing Agency for all our clients.
Not Sure Which Package You Need?
Google/Bing Ads Frequently Asked Questions
How long will it take to build my campaign?
Your Google & Bing Campaigns will take about 1 week to build and prepare.
How will I receive my leads?
We will setup an email where you will receive all notifications. If you purchased the Call Tracking Service, you will be able to see all of the Leads on the Call Tracking Dashboard.
What is Intelligent Budget & Bid Placing?
Our team will gather the necessary data and metrics to adjust the bidding and optimize your campaign based on the best performing days of the week, hours of the day, etc. This will save you money on ad spend while increasing the number of leads.
Do you need access to my business account?
Yes, we will need an administrator login account to your Google Adwords and Bing Account.
Will I get reports?
Absolutely, not only will you get monthly reports, you will also have access to your own dashboard to view your campaign metrics. We will also send you email every time we complete a task.
Does this package include a Landing Page?
No, but we can send your traffic directly to your Website. You can also purchase a Landing Page Design on our Website Services page.
What Is PPC Advertising?
Pay-per-click advertising is an online advertising method used to direct traffic to websites. The advertiser (business) only pays the publisher (an advertising platform) when the person clicks on the advertisement. Advertisers like Google Ads use a bidding system to determine who will pay for a slot on an ad and what amount of time the ad will stay on the web page.
Publishers add content to their web pages, display network or search engines and bid on keywords related to advertisers’ content; the publisher then displays targeted advertising related to that keyword/s and pays the host site whenever someone clicks on the ad.
How Does PPC Advertising Work?
After the display ads or search ads are shown, the users will have to click on it to the publisher’s site. The users will have already chosen keywords potential customers will use to find the information they are searching for.
Pay-per-click advertising platforms’ main benefit is that the advertiser can target a specific audience with personalized ads, change the ad text based on customer responses, and measure statistics such as click-through rate.
Who are the beneficiaries of PPC advertising?
Advertisers benefit because it is cost-effective and very efficient. A company can quickly test hundreds of advertising campaigns in minutes using a single system such as Google Adwords. They can track who is clicking on their ads, how many times someone clicks on the ad, and the amount of time someone spends on the site. This info will provide the conversion rates of all PPC campaigns.
Since these ads are served at a specific URL for a set period of time, the advertiser can calculate costs per click and estimate the amount of time they spend on their website.
How is PPC advertising profitable?
The answer is relatively simple: when someone clicks on your ad, you pay the host website a predetermined amount, known as a PPC bid. If the bid is higher than your cost per click, you get a lot of traffic, which means more sales. But if the bid is lower than your cost per click, you may not receive as much traffic, which does not result in as many new sales.
How is Pay Per Click Advertising Used?
When a company wants to promote their products or services, they bid on keywords related to the products and services they want to market. If someone clicks on your advertisement, you will have to pay some amount of money based on how many times someone clicked on your ad.
The more clicks your ad gets, the higher your ad will appear in search results. As mentioned, the more clicks it receives, the higher your ad will show up in search results, and the more likely someone is to click on your ad and make a purchase. This is one of the advantages of pay per click advertising campaigns.
Improving Campaigns With Negative Keywords
Negative keywords can be added alongside the positive terms to help remove unqualified traffic. For instance, looking for a “free coffee” doesn’t want to buy it. Adding “free” as a negative keyword, when a query containing this term is typed, the advertiser’s ad won’t show. For a company selling high-end products, words related to “bargain” or “cheap” can create the right negative keywords.
Understand The Campaigns Quality Score
Based on your clickthrough rate (CTR) measured against the average CTR of ads in that position, this is the rating that search engines give your ad based on the relevance of your keywords, the quality of your landing page, and your past performance on the SERP.
Search Engine Marketing (SEM)
All forms of digital advertising are intended to rank for a target keyword, and this can be done in various ways. Search Engine Marketing (SEM) refers to any (paid or unpaid) digital marketing performed on a search engine, such as Google, Yahoo, or Bing.
SEM is an umbrella term covering both paid advertising and search engine optimization, i.e., the organic ranking of keywords. It’s important to note that not all PPCs on social media search engines have PPC ads, too (think: Facebook Ads).
