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You’ve done your homework, and you know that the best way to grow your business is through online advertising. But where do you start? Our digital advertising agency can help! We provide a full suite of digital marketing services for small businesses, including PPC management, paid search, social media campaigns, and more.
As a business owner, you already know that marketing is crucial for growing your business. However, you may not realize that advertising on search engines and social media channels is two of the most effective digital advertising methods to power up your revenue. Check out our digital marketing services below.
Paid Search Advertising
As an online business owner, you know that PPC is one of the most effective ways to increase your sales. But it can also be challenging.
We’re here to help! Our team has a wide range of experience and expertise in creating personalized PPC campaigns for our clients. Not only do we offer strategic solutions that meet your unique needs, but we also work with you every step of the way as we create and execute each campaign.
Whether you need help launching a new campaign or want to optimize an existing one, let us handle everything for you so all you have to focus on is increasing your revenue!
3 Steps To The Best Advertising Strategy
We’ll get to know your business, establish growth goals and measure success.
We will implement an advertising strategy and provide performance-based optimization.
Monitor & Reporting
We will send you easy-to-understand reports showing ad spend and overall ROI.
Control Your Advertising Budget
Unlike tv or billboard advertising, you only spend money when someone clicks on your Ad. This prevents throwing money down the drain. Which can happen when you show your ads to people that are not interested in your service or product. Small Business Digital Advertising will also help with your Brand Recognition & SEO Efforts. 2DaMax Marketing will help you get fast results so that you can grow your business. We can also optimize your business website with call-to-actions that will help convert leads into customers.
Reach The Perfect Consumer
Our Google and Bing PPC will target people who are currently looking for your service or product. We do extensive keyword research and focus on user intent optimization. Our Facebook Advertising will target users by demographic. Such as gender, location, previous purchasing patterns, and more! We will blend into people’s feeds with fun and creative ads. Plus we will provide offers to show them how your product or service can benefit them.
Focus On What You Do Best
Have Peace of mind knowing that your advertising dollars are being well spent. We have a team that is consistently optimizing our client’s campaigns. 2DaMax pros will continue to improve your ads with A/B testing, time-based metrics, and more. Stay in the loop with our easy-to-track metrics dashboard. You can log in 24/7 to see reports, recent changes, and more!
Why Choose Our Digital Advertising Agency?
We are a Full-Service Marketing Agency with extensive experience in Paid Search and Social Media Advertising. We focus on helping small businesses grow by providing high-performing campaigns to drive traffic to their websites. We provide Marketing Services out of our San Antonio & Miami offices. We provide digital advertising services to businesses in all 50 states of the USA.
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What Is Digital Advertising?
Digital advertising is the use of digital marketing channels to reach customers. Digital marketing channels are electronic communication channels that use digital technologies, such as the Internet, to deliver consumers’ marketing content. Marketing content can be in text, images, audio, posts, ebooks, or videos.
Digital advertising is growing quickly as Internet advertising. It is expected to grow by approximately 20 percent annually over the next three years and accounts for more than 50 percent of all advertising spending. The biggest reason digital advertising is so popular and effective (besides the number of users) is that it is measurable.
How Is Digital Advertising Used?
Digital advertising involves promoting a product or service through digital technologies, such as websites, mobile phones, or any other device that uses the internet.
Digital advertising is a newer form of marketing that uses search engines, display networks, banners, and social media platforms. The success of digital advertising is due in large part to the interactive nature of digital media.
Advertisements can be tailored to individual users based on their previous Internet activity (for example, if a user has spent a considerable amount of time on a sporting goods site, ads for sporting goods may appear on other sites that feature similar products user browsed). Likewise, digital ads support real-time bidding,
As I mentioned previously, digital advertising targets consumers at various stages of their buying process using data-based strategies. It overlaps with direct marketing but differs because the first is done on a database that is easy to access and modify, while the second is not.
Because digital advertising targets potential buyers through different channels such as social media, search engine results, mobile apps, and others, it is advantageous. The latest trend in this arena is the use of Facebook Ads.
Today’s digital marketing strategies are heavily dependent on data and research. With digital technology and increasing access to data, companies can test their strategies and track their performance in different market segments.
Through this, they can get insights into what their customers need, demand, and use before engaging in a sales relationship with them. Today’s marketing extensively incorporates data and digital technologies to target potential clients and sell them products.
Pay Per Click Marketing
Google AdWords is one of the most popular options used by digital advertising companies today. It is a pay-per-click program through Google where advertisers only pay when someone clicks on their ads.
Google AdSense is another paid program on Google that pays users when using their ads on their sites. These programs help a business establish a strong presence on the web and earn revenues from the traffic they attract.
Social Media Advertising
As a third alternative, digital ads can be displayed on social networking platforms. These platforms include Facebook, Twitter, and LinkedIn. When users interact with the business on these platforms, they can reveal their demographics and personal information. Based on this information, the company can establish an ideal ROI for its product or service, which is why social media marketing can be so cost-efficient.
PPC VS. PPI
As a business owner, you can choose between pay-per-impression (PPI) campaigns such as Facebook Ads or pay-per-click (PPC) as Google Adwords uses. PPI usually refers to displaying digital ads on a website or through search results. The business only pays when a visitor clicks on the ad. On the other hand, PPC targets visitors based on their past search patterns and parameters like keywords.
Digital Ads Vs. Traditional Advertising
Digital advertising campaigns take time to reach the targeted audience because it requires extensive research. Unlike traditional advertising, businesses have to consider the factors influencing their campaigns’ success, such as the audience’s demographics, their purchasing habits, and their spending habits and preferences.
A digital advertising campaign requires an investment of time and money for market research, product testing, proper branding, online marketing, distribution, and promotions. Yet, that’s where digital advertising thrives compared to traditional marketing. With Digital, an advertiser can target a specific audience to increase the possibilities of being seen by interested consumers.
Tracking And Analytics
Another advantage that digital advertising has over traditional advertising is tracking the clicks made by visitors. Google’s conversion rate is one of the factors influencing the success or failure of a PPC campaign. Many people are not willing to spend their money to make a single click on an ad because they are unsure if their clicks will be worth it or not. Google offers an estimate of how many impressions a campaign will generate during its trial period. Through this, you will know if the number of impressions is sufficient to earn your site’s top spots in search engines.
Businesses that opt for digital advertising campaigns are most often successful because of their creativity in targeting their clients. With this type of campaign, companies can create ads relevant to their target market to get more clicks.
Because Google and Facebook have outstanding data on clicks and impressions, you will know whether your ads are effective. On the other hand, PPC campaigns are more effective if the ads have good content marketing behind them. Content marketing is all about promoting your site by writing articles, producing videos, or participating in forums to create more traffic to persons interested in your products or services.