Click through rate (CTR) is the number of times a visitor to your website clicks an ad. The CTR can be found in the stats tool of the ad network you are running. There are two main components to the term: click and rate. Click refers to the number of people who click the ad; rate refers to the number of people who see the ad.
Call-to-action is an essential digital marketing term that refers to any word, phrase, or image that prompts a visitor to take action. While call-to-action is a broad term, it is generally associated with calls to action at the end of advertisements. (For example, the words “Learn More” or “Click Here” could be a call to action.)
So what is A/B testing? It’s simply a way to run an experiment to determine which of two versions is better than the other. A/B testing is also known as split testing, or bucket testing. There are two different versions of the page, A and B, which you can think of as the control and the treatment. Visitors to the page are randomly divided into two groups and shown the two different versions. One group should see version A, and the other should see version B.
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