Anchor text is a link’s clickable text. When you’re identifying keywords for your content marketing strategy, you want to make sure that you use keywords in your anchor text. This will help those keywords stand out when a search engine user searches for that term. If you’re not sure how to do this, you can use a keyword tool.
User Experience (UX) is a discipline used to measure and improve the quality of a user’s interaction with a website, software, product, or service. The concept was born in the late 1990s, and it’s now an indispensable part of modern digital marketing. A UX pro will help you make your website or app more comfortable to use. He or she will also help you tailor your website or app to meet different user types’ needs. For example, a UX expert could help you make your product more attractive to first-time buyers. He or she could also help you make sure your product is as easy-to-use as possible for people who are less familiar with your industry.
The term “ user interface” (UI) refers to how a person interacts with an application or website. The user interface includes the visual components that people see on a computer screen, such as icons, menus, and images, and how a person clicks, drags, or types on a computer keyboard or touchscreen.
In a nutshell, engagement rate is a digital marketing metric that measures the number of interactions a particular content has received. Generally, the engagement rate is usually calculated according to the total number of mentions/tweets a brand has received—the frequency with which the brand posts new information and the average time users spend on its pages.
A microsite is usually created to promote special offers or sales campaigns. They are created to intend that the users return to the website and engage with the content every time they want to learn more about a certain topic. Let’s say it’s Black Friday, and you’re a big online retailer. You may decide to create a microsite to promote the deals that will be available from Friday through Sunday (and possibly longer). You will post information about the promotions and special offers on the site, along with articles and videos that will keep users engaged.
Responsive web design is a method for developing websites that can adapt to the device or screen they’re being viewed on. It doesn’t matter if the viewer is on a desktop computer, tablet, or mobile phone—the content of the site will be shown on that device in the best way possible, without requiring the user to zoom in or out or click links to different pages. Responsive design is a popular alternative to creating multiple sites optimized for different devices, and the best part of responsive sites is that they’re easier to maintain.
Mobile optimization is a term used in marketing to describe a business’s ability to offer a good mobile experience to customers. Customers should be able to access your business and its content through their mobile devices with a minimum amount of hassle.
When you design a website, you want to give people exactly what they are looking for. But how do you make sure that your website is relevant to their needs? Dynamic content is the way to do it. Dynamic content is content that changes based on a database of information.
When you choose your web marketing agency, you’ll probably want to know if they can help you boost your bounce rate, and why it’s so important. The bounce rate (aka single page visits) is a metric that measures the average percentage of site visitors that only view one page before leaving. A high bounce rate means that many visitors who landed on your page weren’t interested in what they saw and immediately left.
As Search Engine Optimization and other online marketing strategies become more complicated, there’s been a recent rise of a common term: “above the fold.” The term is used to describe the part of a webpage that gets displayed in the browser window without having to scroll down. In other words, it’s the first part of the page that a user sees after opening the page.
A long-tail keyword is a search term that may have fewer searches monthly, but they tend to bring in more money per click, which means more money if you get the visitor to a sale. Long-tail keywords are usually more specific and harder to rank for, but they can be more profitable if they bring more qualified visitors who are ready to buy.
Google Analytics defines a sales funnel as a process that leads users through a series of stages designed to achieve a final goal. These stages guide users through a process from visitor to lead to customer. Leads are generated through different channels, including social media, email, and paid search. They are then nurtured and encouraged to progress along the sales funnel, to ultimately take the action you desire, whether making a purchase or signing up for a newsletter. A sales funnel starts with your website and ends with a sale.
Lead nurturing is a step beyond lead generation, focusing on nurturing the leads you already have. This process is done through customized marketing strategies, which are based on individual customer needs and interests. The goal is to get the leads to move from one stage to another without becoming disengaged.
A landing page is a single web page with the sole purpose of converting visitors into customers. That means that a landing page is made specifically to drive conversion, usually through a form of lead generation. If a visitor arrives on a landing page and doesn’t convert, the page is considered a waste of time and money. But that’s why you build A/B tests; to figure out what converts best.
Conversion rate optimization (CRO) is a marketing term used to describe a process where you change elements on a web page to improve its performance in terms of converting visitors into leads, customers, or whoever it is that you want your website to convert. It’s vital for business sites looking to sell more products and services using their digital presence. It’s a practice that’s also utilized a lot in the lead generation industry.
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