Digital Marketing

Evaluating your business is an important step in running a successful company and being competitive in your market. It can be easy to get caught up in all that you are doing and forget how well your marketing strategies are working. Luckily, there are different methods to help with this! This chapter will review two…

One of the most important parts of marketing is understanding your ideal customer. To do this, you need to create a buyer persona to know who you are targeting and what they want.  But business owners often find themselves asking what their buyer persona is. They might be wondering how to create a buyer persona,…

In the previous chapter of the Small Business Marketing Guide, we went over how to market your business by creating a strong online presence. This chapter will cover a few methods for promoting your products or services through the most popular search engines and social media platforms. To survive and grow, your business needs customers….

Marketing automation is a great way to streamline your marketing efforts and increase the efficiency of your small business. This chapter will discuss the different types of marketing automation, including email, social media, advertising, mobile, and CRM tasks. We will also go over the most popular marketing automation software and create an effective marketing automation…

In the last chapter, we discussed how to promote your products or services. Now it’s time to go over some of the reasons why you should start a business blog. Blogging is an important part of your online marketing strategy because it allows you to build trust and credibility with your customers, resulting in more…

It is essential to have an online presence for your business. Whether you’re a brick-and-mortar, service industry, or eCommerce company, it’s important that people can find you on the internet. This chapter will show you how to create and maintain an effective web identity for your small business! Here are the main topics of these…

In this chapter of the small business marketing guide, we’ll cover how to write a unique selling proposition for your business. A USP is the one thing that your competitors cannot copy, and it’s what sets you apart from them in the marketplace. The goal is for each company or organization to identify their USPs…

Marketing is a business practice that involves identifying, predicting, and meeting your business goals. Effective marketing strategies help businesses isolate the best way to improve their online presence to generate revenue. This chapter will discuss how digital marketing services can help market your small business and reach your marketing goals by discussing social media strategy,…

Positioning your brand is one of the most important aspects of marketing. It can make or break a business, and it’s not something you want to take lightly. This chapter will discuss positioning strategies that have been proven effective for businesses in all industries. We’ll also talk about identifying your target audience and some popular…

A marketing plan is a document with objectives, strategies, and tactics created to achieve business goals. A strategy can be defined as the approach or method one takes to fulfill their goal. Small business marketing strategies come in many forms, as there is no “right” way to do it. However, this chapter will discuss some…

If you’re starting a small business, marketing is one of the most important things. Marketing can drive traffic to your website and generate sales for your company. It’s also essential in helping you establish yourself as an authority in your industry. However, marketing isn’t always easy, especially when figuring out what type of marketing strategy…