The target audience is the group of people you are trying to sell your product or service to. You have to know who you are trying to sell to know how you will advertise to them. When you know who you are trying to sell to, you can put your advertising message in the best places to reach them. If you are selling to children, you might try advertising in a toy magazine or on a television show that they regularly watch. If you are selling to adults, you might advertise in a business magazine or on a local radio station.

Digital marketing refers to any marketing that utilizes electronic devices for communicating promotional messages and measuring its impact. In practice it generally refers to marketing campaigns that appear on a computer, phone, tablet, or other device. It may also include online videos, display ads, and social media posts.