Social Media Marketing Strategies To Implement In Your Marketing Efforts
Social Media Types
If you are running a business online, you need to know about the 3 Kinds of Social Media Marketing because not all are created equally. This article will list a few of the most popular social media marketing strategies that you should incorporate into your business website and social media marketing plan. Because studies show that 63% of customers actually expect companies to offer customer service through their social media types – and 90% of social media users have already connected with a brand or business through their chosen platform (Source: Smartinsights).
If you think that these kinds of marketing are all the same, you are wrong. Here are the three main categories of social media marketing, as defined by the United States Federal Trade Commission (FTC): free webinars, blogs, and social networking websites such as Twitter, LinkedIn, Facebook, etc. The fact is that no one strategy is necessarily better than the other.
Service or Product Webinars
First, there are webinars. Webinars are an excellent way for a business to engage its audience without taking a product or service to them. The great thing about these webinars is that they allow you and your customers/clients to hear directly from the people working on the products and services you have to offer. It also gives you the chance to communicate with your audience casually without feeling like you are trying to sell.
Another great thing about webinars is that they are incredibly affordable. If you are running a small business, you don’t have to worry about paying for a venue, renting equipment, hiring actors and actresses, or paying for any other costs that may come up while conducting a webinar.
Blogs and Articles
Second, you can use blogs and social networking sites to grow your business. One of the best ways that you can grow your business is through blogging. Blogging allows you to reach your target audience, whether they are people in your local area or people in a whole different city.
Blogging also allows you to interact with people outside of the online world, making it an excellent way to create customer loyalty. You can post every blog article to your social media channels to get more exposure and backlinks.
Social Media Posts
Finally, social networking sites such as Facebook, LinkedIn, and Twitter allow you to interact with your customers/clients. If you are using video for your online presence, you can also take advantage of this social network by posting videos on Vimeo. This way, you engage your customers/clients directly in an interactive way, rather than sending emails to them. Plus, social media posting can help you with your SEO efforts while increasing your online presence.
These three strategies are great for growing your business. However, it is essential to remember that not all of these strategies work for all companies.
So, the next time you run out and start using social media marketing, don’t forget to check the following three things: Are you using the right strategy for your business? Do you have the correct tools to make sure that the social media site you use is useful for your audience? Are you using the right kind of advertising?
Targetting The Right Audience
To ensure that you are using the right kind of social media types for your business, you need to figure out what kind of results you want to get. For example, suppose you have a blog or web page where you talk about a specific product or service. In that case, you will have a much easier time advertising that a particular product or service online than if you were to promote a new website that sells a wide variety of products.
When it comes to advertising with social media, you will need to make sure that you target the right audience. Many people don’t read blogs and social networking pages and social networking sites, so you might want to consider using SEO and keywords to promote your content and reach your targeted audience.
If you are using a blog or web page, make sure that you include links to your website to help your website rank higher with the search engines. Otherwise, your blog or page won’t be noticed by the search engines. Google, Yahoo, and Bing only want to see relevant keywords and not a lot of irrelevant keywords.
The last thing that you should do when you are using social media is to be creative. If you have pictures and videos, but your audience wants to see other things, you can include additional links and content that will help them learn more about your products and services. Include graphics, pictures, and videos for your website so that your audience can go online and find more information about the products and services that you have to offer.