Target Audience

Target Audience

The target audience is the group of people you are trying to sell your product or service to. You have to know who you are trying to sell to know how you will advertise to them. When you know who you are trying to sell to, you can put your advertising message in the best places to reach them. If you are selling to children, you might try advertising in a toy magazine or on a television show that they regularly watch. If you are selling to adults, you might advertise in a business magazine or on a local radio station.

User Experience (UX)

User Experience (UX)

User Experience (UX) is a discipline used to measure and improve the quality of a user’s interaction with a website, software, product, or service. The concept was born in the late 1990s, and it’s now an indispensable part of modern digital marketing. A UX pro will help you make your website or app more comfortable to use. He or she will also help you tailor your website or app to meet different user types’ needs. For example, a UX expert could help you make your product more attractive to first-time buyers. He or she could also help you make sure your product is as easy-to-use as possible for people who are less familiar with your industry.

User Interface (UI)

User Interface (UI)

The term “ user interface” (UI) refers to how a person interacts with an application or website. The user interface includes the visual components that people see on a computer screen, such as icons, menus, and images, and how a person clicks, drags, or types on a computer keyboard or touchscreen.

White Hat SEO

White Hat SEO

White Hat SEO is a form of ethical SEO that helps search engines better understand web content and make their search results more relevant. White Hat SEO uses techniques that don’t involve deception, trickery, manipulation, or deception to improve search rankings.

Engagement Rate (ER)

Engagement Rate (ER)

In a nutshell, engagement rate is a digital marketing metric that measures the number of interactions a particular content has received. Generally, the engagement rate is usually calculated according to the total number of mentions/tweets a brand has received—the frequency with which the brand posts new information and the average time users spend on its pages.

Mobile Optimization

Mobile Optimization

Mobile optimization is a term used in marketing to describe a business’s ability to offer a good mobile experience to customers. Customers should be able to access your business and its content through their mobile devices with a minimum amount of hassle.

Sales Funnel

Sales Funnel

Google Analytics defines a sales funnel as a process that leads users through a series of stages designed to achieve a final goal. These stages guide users through a process from visitor to lead to customer. Leads are generated through different channels, including social media, email, and paid search. They are then nurtured and encouraged to progress along the sales funnel, to ultimately take the action you desire, whether making a purchase or signing up for a newsletter. A sales funnel starts with your website and ends with a sale.

Outbound Marketing

Outbound Marketing

Outbound marketing is a type of marketing that involves advertising. Outbound marketing is the process of trying to convince people to buy your product or service. Inbound marketing is the opposite, trying to get people to come to you without you having to do any active marketing. Outbound Marketing is any marketing that’s NOT inbound marketing.

Inbound Marketing

Inbound Marketing

A lot of people talk about inbound marketing, but few can define it to your satisfaction. At its core, it is the art of attracting—and keeping—prospective clients by providing them with valuable, helpful, and useful information. The most significant difference between inbound and outbound marketing is that instead of promoting your products through email blasts, website ads, and other direct marketing strategies, you are creating content that is valuable to and engages your target audience.

Digital Marketing

Digital Marketing

Digital marketing refers to any marketing that utilizes electronic devices for communicating promotional messages and measuring its impact. In practice it generally refers to marketing campaigns that appear on a computer, phone, tablet, or other device. It may also include online videos, display ads, and social media posts.