The definition of “local SEO” is the process of optimizing a website for higher rankings on search engines when someone searches for something near your business. This can include name, address, phone number, and other data that makes it easy to find you online.
A long-tail keyword is a search term that may have fewer searches monthly, but they tend to bring in more money per click, which means more money if you get the visitor to a sale. Long-tail keywords are usually more specific and harder to rank for, but they can be more profitable if they bring more qualified visitors who are ready to buy.
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