A landing page is a single web page with the sole purpose of converting visitors into customers. That means that a landing page is made specifically to drive conversion, usually through a form of lead generation. If a visitor arrives on a landing page and doesn’t convert, the page is considered a waste of time and money. But that’s why you build A/B tests; to figure out what converts best.
Conversion rate optimization (CRO) is a marketing term used to describe a process where you change elements on a web page to improve its performance in terms of converting visitors into leads, customers, or whoever it is that you want your website to convert. It’s vital for business sites looking to sell more products and services using their digital presence. It’s a practice that’s also utilized a lot in the lead generation industry.
Click through rate (CTR) is the number of times a visitor to your website clicks an ad. The CTR can be found in the stats tool of the ad network you are running. There are two main components to the term: click and rate. Click refers to the number of people who click the ad; rate refers to the number of people who see the ad.
Call-to-action is an essential digital marketing term that refers to any word, phrase, or image that prompts a visitor to take action. While call-to-action is a broad term, it is generally associated with calls to action at the end of advertisements. (For example, the words “Learn More” or “Click Here” could be a call to action.)
So what is A/B testing? It’s simply a way to run an experiment to determine which of two versions is better than the other. A/B testing is also known as split testing, or bucket testing. There are two different versions of the page, A and B, which you can think of as the control and the treatment. Visitors to the page are randomly divided into two groups and shown the two different versions. One group should see version A, and the other should see version B.
The Best Way To Know Where Your Business Stands –
& What To Do Next!
GET STARTED TODAY
Get your online presence evaluation and a written plan of action report today and identify your companies challenges and areas of opportunity.
We want you to be satisfied, so if you’re not happy about something, just let us know, and we will take care of it for you!
What You’re Getting:
“The perfect resource for companies looking for guidance on how to get market themselves properly.”
Vivian – Real Estate Agent
Every TechMark client starts with a 1-on-1 consultation with one of our experienced marketing specialists.
*Booking is available for people interested in our services only. No spam is allowed. We will never share information with 3rd parties.
