In a nutshell, engagement rate is a digital marketing metric that measures the number of interactions a particular content has received. Generally, the engagement rate is usually calculated according to the total number of mentions/tweets a brand has received—the frequency with which the brand posts new information and the average time users spend on its pages.
Google Analytics defines a sales funnel as a process that leads users through a series of stages designed to achieve a final goal. These stages guide users through a process from visitor to lead to customer. Leads are generated through different channels, including social media, email, and paid search. They are then nurtured and encouraged to progress along the sales funnel, to ultimately take the action you desire, whether making a purchase or signing up for a newsletter. A sales funnel starts with your website and ends with a sale.
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