The definition of “local SEO” is the process of optimizing a website for higher rankings on search engines when someone searches for something near your business. This can include name, address, phone number, and other data that makes it easy to find you online.
Anchor text is a link’s clickable text. When you’re identifying keywords for your content marketing strategy, you want to make sure that you use keywords in your anchor text. This will help those keywords stand out when a search engine user searches for that term. If you’re not sure how to do this, you can use a keyword tool.
White Hat SEO is a form of ethical SEO that helps search engines better understand web content and make their search results more relevant. White Hat SEO uses techniques that don’t involve deception, trickery, manipulation, or deception to improve search rankings.
In a nutshell, engagement rate is a digital marketing metric that measures the number of interactions a particular content has received. Generally, the engagement rate is usually calculated according to the total number of mentions/tweets a brand has received—the frequency with which the brand posts new information and the average time users spend on its pages.
When you choose your web marketing agency, you’ll probably want to know if they can help you boost your bounce rate, and why it’s so important. The bounce rate (aka single page visits) is a metric that measures the average percentage of site visitors that only view one page before leaving. A high bounce rate means that many visitors who landed on your page weren’t interested in what they saw and immediately left.
As Search Engine Optimization and other online marketing strategies become more complicated, there’s been a recent rise of a common term: “above the fold.” The term is used to describe the part of a webpage that gets displayed in the browser window without having to scroll down. In other words, it’s the first part of the page that a user sees after opening the page.
A long-tail keyword is a search term that may have fewer searches monthly, but they tend to bring in more money per click, which means more money if you get the visitor to a sale. Long-tail keywords are usually more specific and harder to rank for, but they can be more profitable if they bring more qualified visitors who are ready to buy.
Click through rate (CTR) is the number of times a visitor to your website clicks an ad. The CTR can be found in the stats tool of the ad network you are running. There are two main components to the term: click and rate. Click refers to the number of people who click the ad; rate refers to the number of people who see the ad.
So what is A/B testing? It’s simply a way to run an experiment to determine which of two versions is better than the other. A/B testing is also known as split testing, or bucket testing. There are two different versions of the page, A and B, which you can think of as the control and the treatment. Visitors to the page are randomly divided into two groups and shown the two different versions. One group should see version A, and the other should see version B.
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